Zynstra specializes in providing intelligent infrastructure solutions tailored for the retail sector, focusing on transforming edge computing through virtualization and automation. The company serves retail clients by virtualizing both back and front office store technology, enabling software-defined stores that are easier and more cost-effective to maintain. Operating in the retail technology market, Zynstra's business model revolves around offering a subscription-based service that allows retailers to quickly deploy upgrades, add new features, and integrate cloud-enabled services across their store networks. This approach not only reduces hardware dependency but also enhances operational efficiency and service speed. Zynstra generates revenue through these subscription services, which provide ongoing support and updates to their clients. The company is recognized for its innovation, having won the 2015 UK IT Industry Award for Infrastructure Innovation of the Year.

Keywords: edge computing, virtualization, retail technology, software-defined stores, intelligent automation, cloud services, operational efficiency, subscription model, IT infrastructure, innovation.