Writable operates in the education technology market, focusing on enhancing literacy instruction. The company serves over 16,000 schools and districts, providing tools that help students improve their writing skills. Writable's platform offers a range of features including writing prompts, feedback mechanisms, and progress tracking, aimed at fostering writing proficiency among students. The business model is primarily subscription-based, generating revenue through school and district-wide licenses. Writable recently joined Houghton Mifflin Harcourt to form HMH Labs, an incubation team focused on developing emerging technologies, including generative AI. This strategic move aims to further empower educators and enhance the customer experience.

Keywords: literacy, education technology, writing skills, schools, districts, subscription-based, feedback, progress tracking, HMH Labs, generative AI.