VisualDNA is a pioneering startup specializing in psychographic audience data, which means they use psychological profiling to understand people's behaviors and preferences online. Founded in 2006, the company has developed patented technology that creates detailed and accurate personality profiles. These profiles help businesses understand their customers better, enabling more personalized and effective marketing strategies.

VisualDNA serves a diverse range of clients, including marketers, advertisers, and businesses looking to enhance their customer engagement. The company operates in the digital marketing and data analytics market, which is a rapidly growing sector driven by the increasing importance of personalized customer experiences.

The business model of VisualDNA revolves around collecting and analyzing data from users who take their scientifically developed personality quizzes. Over 40 million people have participated in these quizzes, providing a rich dataset for the company. VisualDNA then sells this psychographic data to businesses, allowing them to tailor their marketing efforts more precisely to their target audiences.

VisualDNA makes money primarily through the sale of its psychographic data and analytics services. Companies pay for access to the detailed personality profiles, which can significantly improve the effectiveness of their marketing campaigns. By understanding the psychological traits of their customers, businesses can create more engaging and relevant content, leading to higher conversion rates and customer satisfaction.

In summary, VisualDNA combines big data and psychology to offer unique insights into human behavior, helping businesses understand and connect with their customers on a deeper level.

Keywords: psychographic data, personality profiles, digital marketing, data analytics, customer engagement, personalized marketing, psychological profiling, big data, online behavior, marketing strategies.