Vesta Equity is a pioneering startup that offers a unique platform connecting property owners with property investors. The company operates in the real estate market, specifically focusing on residential properties. Vesta Equity provides a solution for property owners to access the value of their homes without taking out loans, paying interest, or selling their property outright. Instead, property owners can sell a percentage of their home equity to investors through Vesta Equity's marketplace.

The business model revolves around tokenizing real estate assets. Tokenization is the process of converting the value of a property into digital tokens, which can then be sold in fractions. This allows property owners to retain full residential rights while still accessing the equity in their property. For investors, this model offers the opportunity to build a diversified portfolio of residential real estate assets without the need to purchase entire properties.

Vesta Equity makes money by facilitating these transactions on their platform. They provide the tools and marketplace for property owners to list their equity and for investors to purchase it. The company likely earns revenue through transaction fees or a percentage of the equity sold.

The platform serves two main types of clients: property owners looking to unlock the value of their homes and property investors seeking to diversify their investment portfolios with fractional ownership of residential properties. By connecting these two groups directly, Vesta Equity eliminates the need for traditional financial intermediaries, making the process more efficient and cost-effective.

In summary, Vesta Equity is revolutionizing the way property owners and investors interact, providing a smart and innovative solution for accessing and investing in residential real estate equity.

Keywords: real estate, equity, tokenization, marketplace, residential, investment, fractional ownership, property owners, investors, digital tokens.