Versum, now known as Booksy, operates in the beauty and wellness industry, providing a comprehensive web-based salon appointment software. The platform is designed to simplify the management of beauty salons, spas, and barbershops by automating tedious and time-consuming tasks. Versum's core product is its booking platform, which is used by 13 million people worldwide. This software helps beauty businesses attract new customers, retain existing ones, and manage appointments efficiently. The platform also offers modern marketing tools to help businesses grow their client base. Versum serves a wide range of clients, including beauty salons, spas, and barbershops, primarily targeting small to medium-sized businesses in the beauty and wellness market. The business model is subscription-based, generating revenue through monthly or annual fees paid by its users. Versum's value proposition lies in its ability to save time and improve the organization of work for beauty professionals, making it easier for them to focus on their passion and service quality.

Keywords: salon software, beauty industry, appointment management, client retention, marketing tools, web-based platform, automation, small businesses, subscription model, beauty professionals.