Urban is a company that offers on-demand physical therapy and beauty treatments directly to clients' homes. The company operates in the wellness and beauty market, catering to urban dwellers who seek convenience and high-quality services. Urban's business model revolves around a mobile platform where clients can book a variety of treatments, including deep tissue massages, sports massages, beauty treatments, osteopathy, and physiotherapy. The platform allows users to select vetted professionals based on reviews and book appointments from 7 AM to 11 PM daily. Urban generates revenue by taking a percentage of the service fee paid by clients, while ensuring a fair and safe earning environment for therapists. The company aims to make city life better by providing super convenient home treatments and supporting therapists with a fair compensation model.

Keywords: on-demand, physical therapy, beauty treatments, home service, vetted professionals, urban dwellers, wellness, convenience, mobile platform, fair compensation.