Traackr is a company that specializes in influencer marketing, which is a strategy where brands collaborate with influential individuals on social media to promote their products or services. Traackr provides a comprehensive platform that helps brands discover, vet, and manage relationships with influencers. The company serves a wide range of clients, including global brands and marketing agencies, who are looking to enhance their marketing efforts by leveraging the power of social media influencers.

Operating in the digital marketing and advertising market, Traackr offers tools for influencer discovery, vetting, brand safety, campaign management, budget optimization, program management, and relationship management. These tools help brands identify the right influencers, ensure they align with the brand's values, manage campaigns efficiently, and measure the success of their influencer marketing efforts.

Traackr's business model is based on a subscription service. Clients pay for access to the platform and its suite of tools, which are designed to streamline and optimize their influencer marketing campaigns. This subscription model provides Traackr with a steady stream of revenue, allowing the company to continually invest in improving its technology and expanding its services.

In summary, Traackr is a key player in the influencer marketing industry, providing brands with the tools they need to effectively engage with influencers and their audiences. The company's focus on technology and customer success has positioned it as a valuable partner for brands looking to navigate the complexities of modern marketing.

Keywords: Influencer Marketing, Social Media, Brand Safety, Campaign Management, Budget Optimization, Program Management, Relationship Management, Digital Marketing, Subscription Service, Marketing Technology.