Totum Risk offers a comprehensive solution for financial advisors to assess their clients' risk tolerance with a focus on factual data over emotional preferences. The company operates in the financial advisory market, providing tools that help advisors understand their clients' risk capacity and preferences through compliant risk tolerance questionnaires and workflows. This service is particularly relevant in light of the SEC Regulation Best Interest Rule, which emphasizes the importance of the Care Obligation. Totum Risk's platform integrates with other financial tools like CircleBlack to enhance financial wellness and client retention. The business model is subscription-based, targeting financial advisors and wealth management firms who need to comply with regulatory requirements and improve client profiling and recommendations. Revenue is generated through subscription fees for access to their platform and additional services.

Keywords: risk tolerance, financial advisors, compliance, SEC Regulation, risk capacity, wealth management, client profiling, financial wellness, subscription model, fintech.