Silvercar by Audi is a premium car rental service that leverages a mobile app to streamline the rental process. Clients can book, manage, and unlock their Audi vehicles directly through the app, bypassing traditional rental counters and lines. The service primarily caters to individuals who value high-performance vehicles and a hassle-free rental experience. Operating in the car rental market, Silvercar offers a fleet that includes the Audi A4, A5 Cabriolet, Q5, and Q7, targeting both leisure and business travelers. The business model is based on rental fees, with additional revenue generated through its Premium Rewards program, which incentivizes repeat rentals with free rental days and other perks. Silvercar also has a partnership with Audi through the Always Audi Program, offering seven free rental days to new Audi customers.

Keywords: premium car rentals, Audi fleet, mobile app, no lines, high-performance vehicles, business travelers, leisure travelers, rental rewards, seamless experience, Always Audi Program.