Connexity
Financials
Estimates*
USD | 2015 | 2016 |
---|---|---|
Revenues | 37.4m | 93.5m |
% growth | - | 150 % |
Source: Dealroom estimates
Date | Investors | Amount | Round |
---|---|---|---|
N/A | Seed | ||
$2.0m | Debt | ||
$3.0m | Early VC | ||
N/A | N/A | Acquisition | |
$800m Valuation: $800m | Acquisition | ||
Total Funding | €2.7m |
Recent News about Connexity
EditConnexity is a performance marketing company that helps retailers find new customers and grow their sales. The company operates in the digital marketing sector, focusing on providing high-quality traffic and optimal ad placements through a variety of channels. Connexity serves a diverse range of clients, including those in home furniture, DIY or gardening, fashion apparel, computer hardware, electronics, beauty cosmetics, and personal care. The company is particularly adept at reaching high-level and hard-to-reach customers on a large scale.
Connexity's business model revolves around offering a fully managed service that leverages sophisticated technology to maximize advertising opportunities. They utilize a mix of traditional and modern marketing channels, including their premium publisher network, social influencer platform ShopYourLikes, and Google Product Listings Ads. This multi-channel approach allows them to access diverse customer bases, ensuring that retailers can find new customers where they are most active.
The company makes money by managing retail growth campaigns for its clients, charging fees for its services. Connexity works with over 40% of the Internet Retailer Top 100 (IR 100) companies and manages 1600 retail growth campaigns, each with different strategic goals. By providing incremental opportunities and alternatives to traditional advertising channels, Connexity helps retailers expand their customer base and increase sales.
In summary, Connexity is a performance marketing firm that uses a mix of traditional and modern channels to help retailers find new customers and grow sales. They serve a wide range of industries and manage numerous retail growth campaigns, making money through service fees.
Keywords: performance marketing, digital advertising, retail growth, customer acquisition, premium publisher network, social influencer platform, Google Product Listings Ads, multi-channel approach, sophisticated technology, managed service.