Savage X Fenty, founded by Rihanna, operates in the lingerie market, offering a wide range of products from everyday basics to provocative pieces. The company serves a diverse clientele, emphasizing inclusivity and confidence. Savage X Fenty has disrupted the traditional lingerie industry by redefining what it means to be sexy, making its products accessible to everyone regardless of body type or budget. The business model includes direct-to-consumer sales through its website, savagex.com, and a subscription-based VIP membership that offers exclusive discounts and early access to new collections. Revenue is generated through product sales and VIP memberships. The brand's commitment to accessibility, diversity, and inclusion is evident in its extensive assortment of fashion-forward styles and its efforts to make online shopping easier for all customers, including those using assistive technologies.

Keywords: lingerie, inclusivity, confidence, fashion-forward, accessible, diverse, direct-to-consumer, VIP membership, disruptive, Rihanna.