RH, also known as Restoration Hardware, is a luxury home furnishings retailer that offers a wide range of high-quality furniture, lighting, textiles, and decor. The company serves affluent customers who seek timeless and elegant designs, often inspired by 20th-century Modernism. RH operates in the premium segment of the home furnishings market, targeting both individual consumers and businesses through its RH Contract division. The business model revolves around direct-to-consumer sales via its online platform, physical galleries, and sourcebooks, as well as B2B partnerships that leverage its extensive product assortment and global supply chain. RH generates revenue through the sale of its exclusive and curated product lines, which are often reissues of iconic designs from the past. The company also enhances its brand experience with additional services such as interior design consultations and hospitality offerings, including restaurants and wine vaults located within its galleries.

Keywords: luxury, home furnishings, Modernism, exclusive designs, affluent customers, direct-to-consumer, B2B partnerships, global supply chain, interior design, hospitality.