Reframd is a pioneering startup in the eyewear industry, dedicated to transforming the market with its unique approach to fit and sustainability. The company specializes in creating size-inclusive glasses that cater to a diverse range of facial features, challenging the traditional "one size fits all" model. By using sustainable materials, Reframd not only addresses the need for better-fitting eyewear but also contributes to environmental sustainability.

Reframd primarily serves customers who struggle to find well-fitting glasses due to the limitations of standard sizing. This includes individuals with unique facial structures who have historically been underserved by the eyewear market. The company operates within the broader eyewear industry but distinguishes itself through its focus on customization and sustainability.

The business model of Reframd is centered around direct-to-consumer sales, both online and through physical stores. Customers can visit their website or app to provide facial measurements, which are then used to create custom-fitted glasses. This personalized approach ensures that each pair of glasses is tailored to the individual’s specific needs. The company is expanding its physical presence to seven cities starting April 29th, allowing customers to experience their products in-store.

Reframd generates revenue through the sale of its custom eyewear. Customers pay for the glasses, which are crafted to their specifications using the data they provide. The company also offers a flexible return policy, accepting returns within 14 days for a refund or store credit, provided the products are undamaged and in their original packaging.

In summary, Reframd is revolutionizing the eyewear industry by offering custom-fitted, sustainable glasses. It serves a niche market of customers with unique facial features, operates both online and in physical stores, and makes money through direct sales of its specialized products.

Keywords: custom-fitted, sustainable, eyewear, size-inclusive, direct-to-consumer, facial measurements, niche market, online sales, physical stores, personalized.