Pencilton is a fintech startup that provides advanced RuPay smart cards specifically designed for teens and students. These cards are aimed at promoting financial literacy and secure money management among young users. The company operates in the Indian market and serves parents and guardians who wish to teach their children important personal finance concepts. Pencilton's business model revolves around issuing these smart cards, which can be ordered through a hassle-free process using an Aadhar Card and a smartphone. The cards are powered by RBL Bank and are compliant with all RBI regulations, ensuring the safety of the users' money. Pencilton generates revenue through card issuance fees and possibly through partnerships with merchants and financial institutions. The cards offer universal acceptance across India and come with various offers from RuPay's extensive network of partners. The startup emphasizes data security by ensuring that all user data stays within India.

Keywords: RuPay, smart cards, teens, financial literacy, money management, India, fintech, secure transactions, RBL Bank, Aadhar-based KYC.