OJO.com is a technology-driven startup operating in the real estate market. The company provides a comprehensive platform for homeowners and potential buyers, offering a range of services from property search to home management. The platform is designed to act as a personal assistant for homeownership, providing expert guidance and personalized search experiences based on user preferences.

The company's primary offering is Movoto by OJO, a service that helps users find homes that match their preferences. This service is complemented by a suite of tools that provide users with estimates of their home's value and expert advice from local agents. This combination of services allows OJO to serve a broad range of clients, from first-time homebuyers to experienced homeowners looking to maximize the value of their property.

OJO operates in the competitive real estate market, but differentiates itself through its technology-driven approach and focus on personalized service. The company's business model is likely based on a combination of commission fees from property transactions and premium services for homeowners.

In terms of revenue generation, OJO likely earns through a commission-based model where it receives a percentage of the transaction value each time a property is bought or sold through its platform. Additionally, the company may also generate income through premium services such as personalized home management and expert advice.

Keywords: Real Estate, Technology, Homeownership, Personalized Service, Property Search, Home Management, Expert Advice, Local Agents, Commission-Based Revenue, Premium Services.