Oddslife operates in the sports entertainment industry, offering a comprehensive platform designed to engage sports fans through prediction games and related content. The platform features multiple game formats, a virtual sportsbook, its own virtual currency and shop, as well as stats and blogs. Oddslife's tools are ideal for both season-long engagement and promotions related to major sports tournaments. The company serves sports organizations, media companies, and brands looking to enhance fan engagement and brand loyalty. Oddslife's business model revolves around providing these organizations with easy-to-use back office tools for managing games and users, integrating match stats and odds feeds, and utilizing a referral system for viral customer acquisition. The company generates revenue through licensing its platform and offering additional services such as customization and support.

Keywords: sports engagement, prediction games, virtual sportsbook, virtual currency, fan engagement, back office tools, match stats, odds feed, viral acquisition, brand loyalty.