NewBrand Analytics specializes in customer experience management software that goes beyond traditional social listening, analytics, and reputation management. The company’s platform helps businesses quickly identify, prioritize, and implement changes that significantly impact their brand at local, regional, and global levels. NewBrand Analytics serves a diverse range of clients, including franchises, branches, and stores, by providing actionable insights to improve customer loyalty and engagement. Operating in the customer experience management market, the company’s business model revolves around offering a SaaS (Software as a Service) platform that generates revenue through subscription fees. The platform enables clients to listen, understand, prioritize, and act on customer feedback, thereby making informed decisions to enhance their product offerings, loyalty programs, and facilities. Key features include social marketing, social data function, marketing, customer care, advertising, research studies, reports, and brand health index.

Keywords: customer experience, analytics, social listening, reputation management, SaaS, loyalty programs, customer engagement, actionable insights, brand health, data-driven decisions.