Matters Lab operates in the Web3 space, offering a social media ecosystem that empowers users to collaboratively create and monetize digital assets while maintaining complete control over their content. The platform primarily serves creators and digital artists who seek to avoid censorship and gain fair compensation for their work. By integrating into the Optimism ecosystem, Matters Lab provides enhanced resources and improved functionality for its users. The business model revolves around a unique on-chain advertising protocol called Billboard, which allows for seamless integration with various applications. This protocol enables creators to generate income through continuous NFT billboard auctions and by creating their own NFT billboards. Revenue is generated through advertisements displayed on the platform, with 80% of the USDT revenue distributed to qualifying creators. The Harberger Tax mechanism governs the pricing and monetization of billboard spaces, promoting market competition and efficient pricing. Matters Lab aims to create a more equal, decentralized, and trustless world by fostering a buoyant content economy where creators receive direct support from readers.

Keywords: Web3, social media, digital assets, censorship resistance, NFT billboards, Optimism ecosystem, on-chain advertising, Harberger Tax, creator economy, decentralized.