MAAM.life operates as an innovative learning platform designed to leverage life experiences for professional growth and employee reskilling. The company collaborates with a scientific team from Lifeed and Professor Tillery from the Kellogg School of Management at Northwestern University. MAAM.life serves a diverse range of clients, including corporations and individual professionals, focusing on change management and reskilling needs. The platform uses a unique Life Based Learning methodology, which integrates personal life experiences into professional development programs. This approach helps employees become 'Life Ready' by enhancing their skills through real-life scenarios.

MAAM.life operates in the professional development and corporate training market. Its business model includes offering subscription-based access to its platform, as well as customized training programs for corporate clients. Revenue is generated through these subscriptions and bespoke corporate solutions. The company partners with various organizations, including Ashoka, ManpowerGroup Talent Solutions, and the National Innovation Centre for Ageing, to enhance its offerings and reach.

Keywords: Life Based Learning, professional growth, employee reskilling, corporate training, change management, Life Ready, subscription-based, customized programs, partnerships, innovation.