Lattice is a startup that specializes in providing performance management and employee engagement solutions for businesses. The company operates in the Human Resources (HR) technology market, offering tools that help organizations manage employee performance, set and track goals, and gather feedback. Lattice primarily serves mid-sized to large enterprises that are looking to improve their HR processes and employee satisfaction.

The business model of Lattice is based on a Software-as-a-Service (SaaS) approach. This means that clients subscribe to Lattice's software on a recurring basis, typically monthly or annually. The company generates revenue through these subscription fees, which provide clients with access to its suite of HR tools. These tools include performance reviews, goal setting, employee engagement surveys, and analytics that help HR teams make data-driven decisions.

Lattice's market includes a wide range of industries, but it is particularly popular among tech companies and other fast-growing businesses that need scalable HR solutions. The company aims to help these organizations streamline their HR processes, improve employee performance, and foster a positive workplace culture.

In summary, Lattice is a key player in the HR technology space, offering a comprehensive suite of tools designed to enhance employee performance and engagement. By focusing on a subscription-based business model, Lattice ensures a steady stream of revenue while providing valuable services to its clients.

Keywords: HR technology, performance management, employee engagement, SaaS, subscription model, goal setting, feedback, analytics, mid-sized enterprises, workplace culture.