IntenseDebate is a sophisticated comment management system designed to enhance user engagement and interaction on various blogging platforms such as WordPress, Blogger, and Tumblr. The platform offers a range of features including comment voting, online identity management, reputation scores, and threaded comments, which allow users to reply directly to specific comments. IntenseDebate also integrates with Facebook, enabling users to comment using their Facebook profiles, and provides rich commenter profiles to give users a sense of identity and community. The system keeps track of all comments, making it easy for users to follow discussions and maintain a history of their interactions. IntenseDebate primarily serves bloggers and content creators who seek to foster vibrant discussions and build a loyal readership. Operating in the digital content and blogging market, the company employs a freemium business model, offering basic services for free while charging for premium features and advanced functionalities. Revenue is generated through subscription fees for these premium services.

Keywords: comment management, user engagement, blogging platforms, reputation scores, threaded comments, Facebook integration, commenter profiles, online identity, freemium model, digital content.