Groundfloor is a financial technology company that democratizes real estate investing by allowing both accredited and non-accredited investors to participate in real estate investment loans on a fractional basis. Founded in 2013 by Brian Dally and Nick Bhargava, the company is headquartered in Atlanta, Georgia. Groundfloor operates in the real estate and financial markets, providing a platform where individual investors can invest in short-term, high-yield real estate loans. The business model is straightforward: Groundfloor sources real estate loans, fractionalizes them, and offers these fractions to investors. Investors can choose loans based on their risk tolerance and investment goals, and Groundfloor makes money by charging fees to borrowers and taking a small percentage of the loan amount. The platform typically offers returns of around 12 percent annually on loans with a term of six to twelve months. Groundfloor serves a diverse range of clients, from seasoned real estate investors to beginners looking to diversify their investment portfolios. The company aims to make real estate investing accessible to everyone, breaking down traditional barriers to entry.

Keywords: fractional investing, real estate loans, high-yield returns, short-term investments, accredited investors, non-accredited investors, financial technology, democratized investing, real estate debt, investment platform.