Frigade is a startup that specializes in providing tools for user onboarding and engagement. The company offers a library of pre-built components that developers can use to create seamless onboarding experiences for their products. These components include checklists, announcement banners, forms, and surveys, which can be easily integrated into any product using Frigade's API (Application Programming Interface). This allows businesses to quickly set up and customize their onboarding processes without having to build everything from scratch.

Frigade primarily serves software developers and product managers who are looking to improve user activation and feature adoption in their applications. The company operates in the software development and user experience (UX) market, focusing on enhancing how users interact with digital products from the moment they first sign up.

The business model of Frigade revolves around a subscription-based service. Clients pay for access to the Frigade library and its API, which they can use to implement and customize onboarding components in their products. This model ensures a steady stream of recurring revenue for the company.

Frigade makes money by offering different pricing tiers based on the level of service and features required by the client. These tiers might include basic access to the component library, advanced customization options, and integrations with other tools like Segment, Mixpanel, and Sendgrid for analytics and communication purposes.

In summary, Frigade provides a valuable service for companies looking to enhance their user onboarding processes quickly and efficiently. By offering a library of ready-made components and a powerful API, Frigade helps businesses improve user engagement and feature adoption, ultimately driving growth and success.

Keywords: user onboarding, engagement, API, components, software developers, product managers, UX, subscription-based, customization, integrations.