Fidel is a UK-based fintech startup that operates in the financial services industry. The company provides a secure and reliable platform that allows businesses to connect to their users' cards, capture purchases in real time, and trigger event-based experiences. This is done through Fidel API, a software intermediary that allows two applications to talk to each other.

Fidel's primary clients are businesses that want to leverage real-time payment events to create more relevant and powerful user experiences. These businesses can include a wide range of industries, from retail to hospitality to e-commerce.

Fidel's business model is based on providing a connectivity layer between a business's app and the major card networks. This allows businesses to quickly and efficiently integrate Fidel's services into their own platforms. Fidel makes money by charging these businesses for the use of their API.

Fidel also places a strong emphasis on security and privacy. They use card number tokenization, a process that replaces sensitive card information with unique identification symbols, to ensure user privacy and prevent sensitive information from being leaked.

In addition, Fidel provides a range of tools and features to help businesses get the most out of their services. These include a management dashboard, webhooks, detailed documentation, a test environment, versioned API changes, metadata support, and a sample app.

In summary, Fidel is a fintech company that provides businesses with a secure and reliable platform to connect to their users' cards, capture purchases in real time, and create more relevant user experiences.

Keywords: Fintech, Real-time payment events, User experiences, API, Card networks, Security, Privacy, Card number tokenization, Business tools, Financial services.