Enna.care is a startup that operates in the digital communication sector, specifically targeting the elderly demographic and their families. The company's primary product is a user-friendly app that facilitates video calls, photo and video sharing, and other digital interactions between family members. The app is designed to be easy to use, even for those who may not be tech-savvy, like Grandma Helga in the provided example.

The business model of Enna.care is based on a subscription service. Customers can order the service for a month for free, receiving a starter kit of 'enna Cards'. These cards act as keys to the digital world for the elderly, each card representing a specific command such as initiating a video call, receiving photos/videos, accessing photo albums, YouTube, audiobooks, or podcasts. After the trial period, if customers are satisfied, they can continue the service on a monthly rental basis with 100% flexibility and no contract term or extra costs.

Enna.care's primary market is families who live apart and want to maintain close contact with their elderly members. The company generates revenue through the monthly subscription fees paid by these families. The simplicity of the service, combined with the increasing need for digital communication tools, positions Enna.care well in the market.

Keywords: Digital Communication, Elderly Care, User-Friendly, Video Calls, Photo Sharing, Subscription Service, enna Cards, Family Interaction, Tech-Savvy, Monthly Rental.