Founded in 1999, e-Rewards operates as an exclusive, invitation-only online community that incentivizes members to share their opinions through online surveys, product testing, and real-world missions. The company serves a diverse global clientele, boasting over 2 million members across four continents. e-Rewards primarily targets individuals interested in earning rewards for their participation in market research activities. The business model revolves around collecting valuable consumer insights for companies, which in turn fund the rewards system. Members earn 'e-Rewards currency' that can be redeemed for a wide array of high-end rewards, including dining experiences, air miles, loyalty points, and event tickets. This dual-sided approach allows e-Rewards to generate revenue from businesses seeking consumer data while providing tangible benefits to its members.

Keywords: online surveys, product testing, rewards community, consumer insights, market research, high-end rewards, loyalty points, air miles, exclusive membership, global clientele.