Devicescape

Devicescape

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DateInvestorsAmountRound
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N/A

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$7.2m

Series A

$12.2m

Series B
N/A

N/A

Series C
N/A

$8.1m

Debt

$3.0m

Early VC

$3.5m

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N/A

Acquisition
Total Funding$25.9m

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Devicescape operates in the precision location services market, leveraging the world's largest Wi-Fi beacon network to deliver high accuracy consumer presence detection and engagement. The company serves app and SDK publishers, providing them with the tools to create monetization and value-add opportunities through data gathering, attribution, high-performance in-venue location advertising, and automatic connectivity. Devicescape's network covers millions of places, including 95% of top U.S. restaurant chains and 75% of top U.S. retailers, as well as 86% of top UK restaurant chains and 80% of top UK retailers. The business model is based on offering scalable and precise location data services, which are essential for proximity marketing and consumer insights. Devicescape generates revenue by enabling app and SDK publishers to enhance their consumer engagement strategies and by forming partnerships with major brands and operators. The company stands out due to its unmatched scale and precision in delivering presence awareness, making it a valuable partner for businesses looking to optimize their in-venue consumer interactions.

Keywords: Wi-Fi beacon network, precision location services, consumer presence detection, app publishers, SDK publishers, data gathering, attribution, location advertising, automatic connectivity, proximity marketing.

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