Critical Mention operates in the media monitoring industry, providing a comprehensive platform for real-time tracking and analysis of TV, radio, and social media content. The company serves a diverse range of clients, including large corporations like IBM, FedEx, and AT&T, as well as media agencies and public relations firms. Critical Mention's business model revolves around subscription-based access to its platform, which features advanced analytics, cloud-based video storage, and custom alerts. The platform's capabilities include speech-to-text translation, sentiment analysis, and historical data tracking, making it a valuable tool for clients looking to manage their media presence and measure the impact of their earned media. The company generates revenue through subscription fees and licensing partnerships with top broadcasters.

Keywords: media monitoring, real-time tracking, TV, radio, social media, analytics, cloud storage, speech-to-text, sentiment analysis, subscription-based, licensing partnerships.