DataBank operates in the data center industry, providing a range of services including colocation, hybrid cloud solutions, and connectivity. The company serves enterprise clients who require robust and scalable IT infrastructure to support their diverse workloads. DataBank's market includes fast-growing edge markets, which are locations closer to end-users to reduce latency and improve performance. The business model revolves around offering purpose-built data centers with world-class amenities, ensuring high performance, security, and compliance for its clients. DataBank generates revenue through a combination of colocation services, managed services, and connectivity solutions. The company differentiates itself by going beyond traditional data center offerings of power, ping, and pipe, addressing the evolving needs of IT landscapes with increased security and compliance requirements. By leveraging its expertise and broad geographic reach, DataBank simplifies IT migration, management, and security for its clients.

Keywords: colocation, hybrid cloud, connectivity, edge markets, IT infrastructure, data center, security, compliance, managed services, geographic reach.