Bell Tea, a historic brand with over 120 years of heritage, specializes in offering a diverse range of premium teas including green, black, and fruit herbal varieties. The company caters primarily to tea enthusiasts in New Zealand, providing them with high-quality, ethically sourced teas that are packaged to ensure maximum freshness. Operating within the food and beverage market, Bell Tea employs a business model that focuses on direct consumer sales through retail channels and online platforms. Revenue is generated through the sale of its various tea products, leveraging strong brand loyalty and a commitment to sustainability. The company also engages in strategic marketing and advertising campaigns, often collaborating with media agencies like Havas Media to enhance its brand presence. Bell Tea's dedication to quality and innovation has made it a trusted name in the New Zealand tea market.

Keywords: premium teas, New Zealand, green tea, black tea, fruit herbal tea, ethical sourcing, freshness, sustainability, brand loyalty, strategic marketing.