Balloon is a research-backed platform designed to eliminate groupthink and amplify voices, enabling teams to unlock valuable ideas and feedback. The platform serves leaders and teams across various industries, including tech, education, entrepreneurship, sports, and fashion. Balloon operates in the organizational psychology and team dynamics market, focusing on solving systemic issues like cognitive biases and group dynamics. The business model revolves around offering subscription-based access to its platform, which includes templates and question sets authored by industry experts, leaders, and researchers. Revenue is generated through these subscriptions and additional services such as advisory board memberships and early feature access. Balloon's mission is to help teams gain true insights and build a meritocracy of ideas and feedback, ultimately leading to transformational growth.

Keywords: groupthink, feedback, insights, organizational psychology, team dynamics, cognitive biases, subscription-based, industry experts, templates, meritocracy.