Archer is a real estate technology firm that specializes in helping investors build their ideal portfolios by targeting specific cities and property types. The company operates in the real estate investment market, focusing primarily on multi-family properties. Archer serves a diverse range of clients, including individual investors and institutional buyers, by providing them with actionable insights and data-driven strategies to optimize their investment decisions.

Archer's core product is its predictive acquisitions software, AIM, which leverages data and artificial intelligence (AI) to match investment strategies with suitable off-market properties. This software helps acquisitions and dispositions teams deploy capital more efficiently, ensuring that clients can find deals that perfectly fit their purchase criteria. The business model revolves around offering a suite of customized tools and services that streamline the investment process, saving clients time and energy.

Archer makes money through subscription fees for access to its software and data services, as well as through consulting fees for personalized investment strategies. The firm also provides ongoing support and updates to keep clients informed about the latest market trends and opportunities.

Keywords: real estate technology, predictive acquisitions, AI, data-driven, off-market deals, multi-family properties, investment strategies, portfolio optimization, acquisitions, dispositions.